Metaverse|Digital economy is booming
With the gaming, social media and digital economy industries driving the metaverse, every piece of the larger puzzle has fallen into place and the worlds are becoming more connected at a faster pace.
Gaming is gradually ruling global entertainment, and the prevailing trends and pressures of society are gradually pushing the metaverse into reality.
Venture capital expert Matthew Bauer published an insightful blog post last year, whose main point was that all forms of entertainment are currently competing for the limited attention and leisure time of the general public.
In the article, he put forward seven reasons why gaming will gradually dominate global entertainment:
1. The television-based entertainment model is in decline.
According to The Atlantic Monthly, TV viewing peaked in 2010 at nearly nine hours a day for U.S. households, and then began to decline. Meanwhile, according to Nielsen 2020, the amount of time Americans spend watching TV has dropped to an average of 4 hours and 16 minutes a day. Age is a key factor, though: those over 65 watch an average of more than seven hours of TV a day, compared to just one hour and 37 minutes for 18- to 34-year-olds.
2. the age of gamers continues to grow.
The same 2020 report shows that the average gamer globally plays games for 6.3 hours per week, with 18 to 45 year olds averaging over 7 hours. This doesn't include the time spent watching others play video games each week (3.5 hours for women and 4.6 hours for men), with younger respondents putting in more time.
3. The gaming experience far surpasses other forms of media.
In terms of interactivity, gaming definitely beats video and reading. In terms of immersion time, it also far exceeds other forms of media. For example, while a season of a TV show may total 10 to 20 hours, a game with its additional content may provide an immersive experience of more than 100 hours or more.
4. Games are designed to demonstrate the expertise and engagement of participants.
Not only do games generate discussion and exchange within the community, they also incentivize competition within the community. Traditional media does not have this competitive drive, and the multiplayer viewing experience is no match for multiplayer games.
5. Games will grow with the addition of new technology platforms.
For example, consoles, PCs, cell phones, etc., while traditional media will struggle to survive this leap. In the best case scenario, the new generation in traditional media will cannibalize the previous generation, as evidenced by streaming replacing discs today. As gaming evolves, it will be updated faster and faster with innovations such as augmented reality and virtual reality, all of which will migrate smoothly into the meta-universe.
In the existing context and entertainment model, the experience of games far exceeds the traditional forms of entertainment content, and games are spreading and covering the world step by step.
When a game enriches people's material life in addition to entertaining them mentally, it's sure to be a hit with gamers all over the world.
People who have purchased music MP3s or movies on various apps, or DLC or character skins in games, can understand that buying digital goods is natural.
Physical products possess the same value that digital products possess.
Digital clothing is no exception, has opened the road of meta-universe, digital fashion gradually into people's vision. Through AR/VR technology, 3D printing technology, sensor technology, etc., so that people no longer need to try on physical clothing to know the effect of the clothes on the body, and the clothing purchased in reality can be synchronized in the meta-universe world of virtual clothing props to update, to achieve the combination of reality and reality.
Many small-scale meta-universes have now formed, all with their own characteristics, but one of the decisive factors supporting their prosperity is the reach of their infrastructure.
Although the mainstream metaverse has not yet reached one billion users, one can nevertheless feel the momentum that the metaverse is growing exponentially.
We are getting closer and closer to the metaverse.
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